Powered by Spirit


Spirit Studios was founded by Peter Cowley and Matt Campion

Peter Cowley

Peter Cowley, CEO

Matt Campion, Creative Director

Our mission is to create content ‘Powered by Spirit’ that impacts audiences through entertainment and storytelling, in order to drive change for the better.

As well as tackling social change on-screen, we also aim to become the change we want to see off-screen by implementing cultural policies in things like: diversity, sustainability and workplace mental health. Our ethos is the Funny & Feelingwhich informs so much of our creative thinking. This ensures we produce content that not only is highly entertaining, but also drives our mission.
We do that through our award-winning studios that produce: Original TV & Digital Content, Branded Content, Podcasts and Social Media Campaigns. Our in-house audience development team also build and operate our own digital brands & channels, as well as running our multi-award winning global mental health
movement #IAMWHOLE.

Four studios under one roof


In a rapidly changing content world, producers need to be able to produce any form, on any platform, in order to keep up with rising audience demands.

Our studios are designed to do exactly that – individually they are STAND OUT and when they come together and collaborate they are GROUND-BREAKING. Ideas, talent and expertise in one studio can be used in another studio to help build cross platform content brands.

Original Programmes include The Stand Up Sketch Show for ITV, Comedy Against Living Miserably for Dave/UKTV, BAMOUS, SHAMED: You Are What You Tweet and Instagrammification for BBC, Trigger Happy, The Whole Truth and First Impressions for Channel4.

Spirit’s Network of Podcasts includes Private Parts with Jamie Laing; Teenage Mixtape with Joel Dommett & Steve Dunne; Homo Sapiens; Vicky Pattison’s The Secret To…, Russell Kane’s Man Baggage and ‘UOKM8’ with the LADbible Group.

Branded Content partners include CAA, HSBC, Samsung, Bose, The National Lottery, Crisis, and Mattel.

Platforms and Audience Development Spirit runs the successful Lion Whisperer channel on YouTube, Instagram and Facebook and builds social audiences for both its Originals and Podcast Studios. Spirit is also a social video production partner for the LADbible Group and 4Studio.

If you’re looking for a studio space to rent in London, reach out to our team at studio@spirit-studios.com

#Team Spirit

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