CREATING BRANDED CONTENT WITH SPIRIT
Why Spirit?
At Spirit, we fuse our expertise in creative development, audio and video production and social media to craft exceptional branded content. We work with leading talent across the entertainment industry to bring these projects to life. Our creations, driven by data and analytics and delivered by our ambitious in-house production team, captivate global audiences and deliver outstanding engagement and results. Whether you are a start up or market leader we are experienced in using digital and social content to help you hit your next business target
Google Home Safety
Goal: Google, with Redwood BBDO, aimed to raise awareness of online safety and foster family conversations.
Execution: Featuring comedian Katherine Ryan and her daughter in 2x 30-second TV ads on Channel 4, the campaign expanded via social media influencers and a dedicated website, “Families.Google,” offering resources for parents.
Success: Positive engagement, increased traffic to Google’s safety tools, and active parental involvement in online safety.
Why Spirit Studios: Chosen for their expertise in high-quality, innovative content, making them a trusted partner for brands like Google.
Modelo
Modelo ‘La Bota Especial’ Campaign:
Goal: Modelo sought to connect with football fans during COPA America through Edson Álvarez, focusing on passion and loyalty.
Creative Execution: Spirit Studios produced content for the “La Bota Especial” limited-edition beer mug inspired by Álvarez’s football boot. A social media campaign featuring videos and influencer engagement was rolled out.
Success: High engagement among fans, sweepstake participation, and boosted Modelo sales, strengthening its connection to football culture.
Why Spirit Studios: Chosen for their ability to produce engaging, high-quality content in collaboration with creative agencies.
McLaren
& Gulf
Spirit produced a series of videos called ‘Lando VS’, in which Formula 1 driver, Lando Norris, and Naomi Schiff went head-to-head to see who knew more about racing and the Gulf history.
Boots
Boots ‘Santa’s Day Off’ Campaign:
Goal: Boots aimed to make holiday planning fun and stress-free for parents by letting children, with celebrity planners, take over Christmas preparation.
Creative Execution: Spirit Studios produced a social-first video series showing kids shopping at Boots and planning Christmas, supported by social media integration.
Success: High social media engagement, increased store traffic,and heightened visibility of Boots’ gifts and experiences, reinforcing Boots as a go-to festive destination.
Malteasers
Maltesers and Comic Relief launched their new The Maternity Return campaign, with one of their content pieces produced and written by Spirit Studios for Maternal Mental Health Month. Harriet Kemsley, Anna Whitehouse and Dr Punam Krishan gave their real stories that talk about their challenges and surprises of returning to work as a new mum.
Allianz
Allianz Social Media Campaign:
Goal: Allianz aimed to highlight its partnerships with TeamGB, ParalympicsGB, and England Rugby, emphasising teamwork and resilience through major sporting events.
Creative Execution: Spirit Studios produced a master video and platform-specific social media content showcasing athlete stories and behind-the-scenes moments, encouraging fan engagement with custom hashtags.
Success: Significant social media engagement, increased brand affinity, and stronger connections between Allianz and its audience, reinforcing its commitment to sports.
Why Spirit Studios: Chosen for their expertise in social contentproduction, sports engagement, and ability to align with Allianz’s brand values through impactful storytelling.
BOSE
Via Bose’s brand agency, CAA, Spirit have worked on a number of social video campaigns including partnerships with Mercedes F1 and Juventus.
Music 4 Mental Health
In November 2018, we held our first ever MUSIC 4 MENTAL HEALTH event with The CALMzone, The Mix, and YMCA at the Roundhouse, London. Artists that performed included Ed Sheeran, Anne-Marie, James Arthur, Ella Eyre and Olly Murs, plus a host of incredible special guests.
Digital Detox Day
Digital Detox Day raises awareness about the negative impact social media can have on our mental health, and helps people to form healthier relationships with their devices. The campaign is a collaboration between LUSH, Zoe Sugg, and #IAMWHOLE. We asked everyone to step away from their devices for an entire 24 hours and sold the ‘IRL’ LUSH bath bomb to raise funds for global grassroots charities.
Nectar Sleep
Nectar Sleep joined forces with #IAMWHOLE to create a limited edition pillow that helps you get a Whole Night’s Sleep. The partnership aimed to highlight the link between sleep and positive mental health, offering practical tips.