Digital Detox Day

Digital Detox Day raises awareness about the negative impact social media can have on our mental health, and helps people to form healthier relationships with their devices. The campaign is a collaboration between LUSH, Zoe Sugg, and #IAMWHOLE. We asked everyone to step away from their devices for an entire 24 hours and sold the ‘IRL’ LUSH bath bomb to raise funds for global grassroots charities.

Music 4 Mental Health

In November 2018, we held our first ever MUSIC 4 MENTAL HEALTH event with The CALMzone, The Mix, and YMCA at the Roundhouse, London. Artists that performed included Ed Sheeran, Anne-Marie, James Arthur, Ella Eyre and Olly Murs, plus a host of incredible special guests.


Via eToro’s brand agency, CAA, Spirit produced the social video series ‘Crypto Factor’ featuring Lloyd Griffiths and 7 Premier League Football Clubs.

Nectar Sleep

Nectar Sleep joined forces with #IAMWHOLE to create a limited edition pillow that helps you get a Whole Night’s Sleep. The partnership aimed to highlight the link between sleep and positive mental health, offering practical tips.


Via Bose’s brand agency, CAA, Spirit have worked on a number of social video campaigns including partnerships with Mercedes F1 and Juventus.


We recently produced a series of live cook-alongs and recipe videos for HSBC which were streamed live and starred celebrity chefs including Nathan Outlaw, Angela Hartnett and Jason Atherton.



As part of Original Penguin’s New Original partnership, our #IAMWHOLE co-creator, Jordan Stephens, produced 50 limited edition Original Penguin x #IAMWHOLE t-shirts and a short film to help spread a positive message about mental health.


To Rugby

In this hilarious hidden camera advert featuring Dom Joly, we had rugby squirrels ‘kidnapping’ people and returning them to rugby.