Digital Detox Day

Digital Detox Day raises awareness about the negative impact social media can have on our mental health, and helps people to form healthier relationships with their devices. The campaign is a collaboration between LUSH, Zoe Sugg, and #IAMWHOLE. We asked everyone to step away from their devices for an entire 24 hours and sold the ‘IRL’ LUSH bath bomb to raise funds for global grassroots charities.

Music 4 Mental Health

In November 2018, we held our first ever MUSIC 4 MENTAL HEALTH event with The CALMzone, The Mix, and YMCA at the Roundhouse, London. Artists that performed included Ed Sheeran, Anne-Marie, James Arthur, Ella Eyre and Olly Murs, plus a host of incredible special guests.


Maltesers and Comic Relief launched their new The Maternity Return campaign, with one of their content pieces produced and written by Spirit Studios for Maternal Mental Health Month. Harriet Kemsley, Anna Whitehouse and Dr Punam Krishan gave their real stories that talk about their challenges and surprises of returning to work as a new mum.

Nectar Sleep

Nectar Sleep joined forces with #IAMWHOLE to create a limited edition pillow that helps you get a Whole Night’s Sleep. The partnership aimed to highlight the link between sleep and positive mental health, offering practical tips.


& Gulf

Spirit produced a series of videos called ‘Lando VS’, in which Formula 1 driver, Lando Norris, and Naomi Schiff went head-to-head to see who knew more about racing and the Gulf history. ​

Google & Channel 4

Spirit worked with Channel 4 and Google on a fantastic campaign about child online safety, starring comedian, writer and presenter, Katherine Ryan, and her daughter, Violet. The campaign aimed to encourage families to have more productive conversations about online safety.



As part of Original Penguin’s New Original partnership, our #IAMWHOLE co-creator, Jordan Stephens, produced 50 limited edition Original Penguin x #IAMWHOLE t-shirts and a short film to help spread a positive message about mental health.


We recently produced a series of live cook-alongs and recipe videos for HSBC which were streamed live and starred celebrity chefs including Nathan Outlaw, Angela Hartnett and Jason Atherton.


Via Bose’s brand agency, CAA, Spirit have worked on a number of social video campaigns including partnerships with Mercedes F1 and Juventus.


To Rugby

In this hilarious hidden camera advert featuring Dom Joly, we had rugby squirrels ‘kidnapping’ people and returning them to rugby.


Via eToro’s brand agency, CAA, Spirit produced the social video series ‘Crypto Factor’ featuring Lloyd Griffiths and 7 Premier League Football Clubs.