Frequently Asked Questions

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What is Spirit Studios?

Spirit Studios is a multi-award-winning digital-first, platform-agnostic production company based in London. We create factual, comedy, entertainment and drama content for broadcasters, global digital platforms, brands and digital audiences.  Increasingly our content is digital-first and 360 in scope (IP360).

Founded by Peter Cowley (CEO) and Matt Campion (Creative Director), Spirit Studios develops and produces original IP designed to scale across television, streaming, social media and podcast platforms.

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What does “digital-first production company” mean?

As a digital-first production company, Spirit Studios develops ideas with platform strategy at their core. Rather than adapting television formats for social, we originate content designed to thrive natively on digital platforms.

Our development model integrates audience insight, data and distribution strategy from day one — allowing projects to move fluidly between social, streaming and broadcast.

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What is IP360?

IP360 is Spirit Studios’ proprietary approach to developing, producing and monetising intellectual property across multiple platforms.

Rather than treating television, social, podcasts and branded content as separate silos, IP360 ensures that every idea is designed to live and grow across a 360-degree ecosystem — from proof-of-concept on social to broadcast commission, international sales, brand partnerships and live extensions.

IP360 reflects our belief that modern IP must be platform-agnostic, audience-led and commercially scalable.

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How does IP360 benefit commissioners and partners?

IP360 reduces risk and increases upside.

By testing and building audience engagement early through digital platforms, we can demonstrate proof of concept before large-scale investment. At the same time, the multi-platform design creates additional revenue streams beyond the initial commission.

For broadcasters, streamers and brands, this means stronger audience connection, built-in marketing momentum and long-term IP value.

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What makes Spirit Studios different from a traditional TV production company?

Unlike traditional television indies, Spirit Studios operates an integrated structure:

• Originals Studio (TV and digital formats)

• Podcast Studio (production & distributon and access to our full-service central London facility)

• Branded Content Studio (working with brands to create content for their O&O platforms and for onward distribution).

• Social Channels & Audience Development (building and growing content channels via YouTube, Facebook, Tik Tok, Spotify and other majoe platforms)

• Digital Distribution (distributing our own and 3rd parties content via digital & social platforms to build audiences and make money).

Combined with our IP360 model, this allows us to originate, test, scale and monetise IP across platforms rather than developing projects for a single outlet.

We are platform-agnostic and audience-led.

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What types of content does Spirit Studios produce?

Spirit Studios specialises in:

• Factual, comedy and entertainment formats

• Drama for both vertical and TV platforms

• Digital-first and social-led series

• Original multi-platform IP

• Branded entertainment

• Podcast production

• Mental health and purpose-led initiatives

• Creator-led formats

Our productions include titles such as The Stand Up Sketch Show, BAMOUS, and Comedy Against Living Miserably.

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Does Spirit Studios develop original IP?

Yes. Original intellectual property is central to our strategy.

Through IP360, we design formats that can travel across platforms, territories and commercial models. Our goal is to build repeatable, scalable IP that delivers long-term value for partners and audiences.

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Does Spirit Studios create branded content?

Yes. Our Branded Content Studio works with leading brands including CAA, HSBC, Samsung, Bose, National Lottery, Crisis and Mattel to create culturally relevant entertainment that feels native to digital platforms.

Branded projects are often developed through our IP360 framework to maximise reach and longevity.

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Who does Spirit Studios work with?

Spirit Studios partners with:

• UK and international broadcasters

• Streaming platforms

• Global brands

• Digital publishers including LADbible and 4Studio

• Talent, creators and comedians

We are supported by the Channel 4 Indie Growth Fund.

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Where is Spirit Studios based?

Spirit Studios operates from a state-of-the-art studio facility in central London, housing our production offices and full-service podcast studio.

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What is #IAMWHOLE?

#IAMWHOLE is a mental health initiative co-founded by Spirit Studios and Jordan Stephens. The campaign uses entertainment and digital storytelling to tackle stigma around mental health and encourage open conversation.

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How can talent, brands or commissioners work with Spirit Studios?

We welcome conversations with broadcasters, streamers, brands, talent and creators interested in developing digital-first, platform-agnostic IP.

For development enquiries, branded content opportunities or studio bookings, please contact us via our website.

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